SHÒU Ice Cream

The Chinese are often credited with the invention of ice cream. A frozen mixture of milk and rice was used in China around 200 BC. SHÒU is named after the Chinese translation of longevity: one of the most important life goals in traditional Chinese thought. This brand would provide a product with natural ingredients and delicious taste, so consumers can enjoy indulging in a dessert and still promote health and longevity. The packaging would feature the traditional Shòu symbol and each product would have some kind of fortune reveal aspect, such as engraved popsicle sticks. Class: Packaging Design, Myers School of Art Role: Concept, Branding, Packaging Design Year, Medium: 2018, Print